Instantly recognizable, leaves a lasting impression, authentically communicates values, has a splash of personality… What do all of these aspects have in common? They are the core principles of a strong brand identity, one of the most vital creative tools brands can use to distinguish themselves among their competition and create a lasting relationship with […]

One of the cornerstones of marketing copy, whether eCommerce, email, print, or social media, is the inclusion of features and benefits within product descriptions. At their core, product descriptions deliver essential information to potential buyers that will ultimately inform their purchase decision. They also provide an opportunity to build brand identity, establish trust, and differentiate […]