Crisp leaves are falling, the sun is setting earlier each day, and your skin might be feeling a bit dull or dry. As cool winds settle in and humidity lowers, it’s a good time to make some adjustments to your skincare routine. Incorporating seasonal ingredients can be a fun way to embrace autumn’s beauty and […]

Beneath the sweet allure of honeysuckle and the earthy charm of amber lies the art of strategic branding, which is essential for the success of any perfume label. A distinctive character distinguishes a business in a crowded market. It weaves a narrative that resonates with consumers, turning their favorite smell into an integral part of […]

Perhaps you’ve seen it featured in your favorite beauty publications or caught a few glimpses of a familiar red spray bottle (hello, Tower 28) while scrolling through TikTok. With body skincare on the rise in 2024, it is no wonder a product like hypochlorous acid spray has taken the beauty world by storm. Let’s jump […]

Wave hello to impactful branding and copywriting strategy.Established in 1996, OSEA has become a standout brand by creating natural, seaweed-infused skincare products with science-backed ingredients. With the sea at their north star, they infuse the natural healing powers of the ocean into all of their products and their brand identity. OSEA has a unique position […]

A little mist goes a long way… Whether warm vanilla reminds you of perfecting your favorite cookie recipe, lavender takes you back to an unforgettable spa weekend, or images of fallen pink and white magnolia petals flash into your mind, fragrance captures important moments in a bottle.  A Brief History:  Fragrance has been used for […]

Photo Credit: VACATION® Launched in 2021, Vacation® has made its mark on the beauty industry by bringing disruptive and captivating suncare products to the market and revolutionizing the standard of personal care product marketing with an exuberant brand identity. Their products are instantly recognizable with a nostalgic ‘80s flair and unique, creative packaging. From a […]

Instantly recognizable, leaves a lasting impression, authentically communicates values, has a splash of personality… What do all of these aspects have in common? They are the core principles of a strong brand identity, one of the most vital creative tools brands can use to distinguish themselves among their competition and create a lasting relationship with […]

One of the cornerstones of marketing copy, whether eCommerce, email, print, or social media, is the inclusion of features and benefits within product descriptions. At their core, product descriptions deliver essential information to potential buyers that will ultimately inform their purchase decision. They also provide an opportunity to build brand identity, establish trust, and differentiate […]

Hello lovely, I’m glad you’re here! I’m Isabelle, a copywriter of 5 years and a fan of all things personal care, from cosmetics to skincare to nail polish and beyond. Welcome to Go Glimmer, the honest and practical place where writing and beauty intertwine. Together, we’ll learn about writing in the beauty industry in easily […]